Infernoglassbeads’s Weblog

July 25, 2008

Why do Artist-Made Lampwork Beads Cost More?

Filed under: Business of Crafting, Lampwork Education — infernoglassbeads @ 2:17 am
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Many people may admire artist-made lampwork beads, but, if they don’t exactly shudder at the price, they at least give a little quiver! What is the reason these little glass beauties are so darned expensive when compared to other beads? They are just glass after all, aren’t they?

 

Well, yes, they are made of glass. But, an artist-made glass bead goes beyond being “just glass” the same way a potters vase goes beyond just being a piece of clay.

 

First, a little aside to explain what I mean when I say “artist-made”. Every lampwork bead, by definition, is handmade—even the super cheap mass imports. This is where many unscrupulous sellers will prey on buyers—they are selling handmade goods after all, who cares if they are mass-produced in a factory? Handmade is handmade, right? Well, no, not really when it comes to lampwork. Artist-made beads refers to people such as myself—individuals or small co-ops, who imagine their own designs, which they produce themselves. Quality, not quantity, is the motivating force.

 

So back to lampwork beads being “just glass.” I mean, you can go to the local dollar shop and buy a drinking glass for $1 so glass must be a pretty cheap material, right? Some glass is cheap, but not the glass used for lampwork. Lampwork glass rods are specially made for the art, and some of the newer, exciting silver glasses can cost as much as $4 per 15” rod. That doesn’t go too far! Starting out a studio with a small selection of glass can cost over $100, and that is on the conservative side. Plus, the glass gets used up fairly quickly, and not every bead you create will make the quality control cut, so there is waste that adds up.

 

Even if a lampwork artist chooses to forgo any expensive glass colors, there are still a number of items that must be purchased to even make the beads, much less sell them. You will need a torch, fuel, a kiln to anneal the beads (more about this in a future blog), an oxygen source, mandrels, bead release…oh, and electricity to run the kiln!

 

So now we can make some simple round beads…if you want to venture into shapes and some really cool effects, you need to add tools such as marvers, presses, frit, silver foil, etc.

 

It should be easy to see that setting up a lampwork studio, even a modest one, is not cheap. We haven’t even discussed the idea of the artist earning any money from the beads, we have only covered the cost of supplies. Hopefully, people would understand that an artist needs to earn a living wage, just like the rest of Americans.

 

And that gets to the heart of why some lampwork beads are offered so cheaply on places like Ebay, Etsy and your local craft store. Any bead priced so low is definitely made in a factory, probably in China or India, and the workers are NOT being paid a living wage to crank out the beads. It’s simple economics. The prices of the cheap lampwork reflects that—believe me the factory owners and the re-sellers are taking their cut, so what does that leave?

 

When you buy an artist-made bead, you are supporting self-representing artists who care about their work, as much, if not more than, the money they make. Yes, artist-made beads are more expensive, but you will get what you pay for. I can, and probably will, fill another blog about mass-produced beads and what you get for your money, but for now, I hope you understand why you will not find my beads in the “cheap” sections of on-line venues. You are buying a piece of my imagination after all, and that is worth something!

July 20, 2008

Lessons Learned: Know your Market!

Filed under: Business of Crafting — infernoglassbeads @ 5:16 pm
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I did my first official “big-girl” show last week, the Buffalo Indie Market. I had a couple of jewelry showings in the past—a school fund-raiser and a home party—but nothing that put me in the same league as other handcrafters and artists.

I had attended the previous Indie Market, so I felt that I knew what I needed to bring out of my inventory to have a successful show. Since I make my own lampwork beads, I figured that would be my hook—I could offer beautiful jewelry that would truly be one-of-a-kind. Isn’t that what people want?

I discovered people want beautiful jewelry that make them feel like they are one-of-a-kind. Big difference! Beauty is wonderful, but it can’t break the pocketbook! While my prices are at the lower end of the spectrum compared to some other lampwork artists, they are still more expensive that typical beads. Even though math is not my favorite, even I can see quickly this means my jewelry is going to be more expensive compared to other jewelry artists. And while people admired, complimented and fondled my higher end items, they took home affordable, budget friendly earrings and bracelets (of which I hadn’t brought anywhere nearly enough)!

Am I discouraged?

Not at all.

I realize that people may admire my lampwork, but need to opt for the smaller items that will make them feel special. And I want to sell my work to people, so they can take it home with them…I’m not a museum curator after all!

So I need to review and re-adjust my plan of attack for this particular market. If I had paid closer attention to the market, and less time thinking about how I could be “special,” I definitely would have been much more strategic about which pieces I brought to the show. It’s wonderful to be able to market yourself as someone who is unique, but don’t let it go to your head!

The most important lesson, is not to take it personally. If you have found a good venue, which I feel I have at the Indie Market, find a way to make the show work for you. Rethink the proportion of items you bring in each price point…ask customers what they would like to see…and add those things to your already existing beautiful items. Don’t think of it as changing who you are as a artist, but rather expanding your repertoire!

 

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